Yes, keeping your app updated is critical because changes in technology and customer preferences can render older apps obsolete. Updating your app allows you to take advantage of new features and technologies that can improve the user experience while also ensuring that your app works properly on the most recent devices and operating systems. It also helps to keep your brand fresh in your customers’ minds by demonstrating that you are still committed to providing a high-quality experience.If they notice no updates over time, it may indicate a lack of interest on your part, which may lead them to consider switching providers if something better becomes available.